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Avoiding Culture Shock in College Athletics Recruiting

By Tom Kovic On April - 12 - 2010

Like it or not, we are a society of rapid change and the rate we effectively adapt to that change can make the difference between a good and great experience. The same holds true in college athletics recruiting. The question is: How do we come to grip with this rapidly mounting culture shock in the college quest for athletes?

 

Today’s college athletic climate is much different than it was 30 years ago. Coaches are under tremendous pressure to achieve two important goals: Win and raise money. The one directly affects the other and successful recruitment is the college coach’s key that unlocks the door.

 

The college search for athletes has accelerated to new heights compared to 30 years ago when I was a two-sport prospect. It has become a “force” that needs to be understood, accepted and embraced if families and young athletes plan to grab the brass ring and reach their goals.


Read Complete Article at Bleacher Report - Sports & Society
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