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Local Event Sports Association

The NFL’s recent selections of halftime-show headliners for the Super Bowl has (with the notable exception of last year’s Black Eyed Peas performance) have trended towards acts a decade or more past their popularity peak. This year’s star is no exception, but negative reaction to Madonna has dwarfed anything the others have received.

In a joint study and project conducted by Advertising Age and Networked Insights, it revealed a whopping 45 percent of social media comments about Madonna’s selection have focused on what a poor fit she is for the Super Bowl. Other major themes the poll noted include complaints about her "very inconsistent and irritating" British accent she’s adopted and about her looking less like a stereotypical starlet and more like the 53-year-old that she is.

None of these observations can possibly come as a surprise to the NFL (or broadcast partner NBC, which the article notes...

Read Complete Article at Bleacher Report - Sports & Society
Article is property of BleacherReport.com

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