LESAProject

Back in mid-2008, I wrote a post about the changing landscape of sports in America and remarked: My personal opinion is that if MMA were a stock, you should be backing up the truck to buy. The results are in. UFC 100 led all PPV buys, and the organization accounted for six of the top 10 buys in 2009. Add in the “minor league” (organizations like the WEC, EliteXC, and Strikeforce), and MMA’s financial and cultural penetration is deep. Only boxing’s Manny Pacquiao and Floyd Mayweather Jr—charismatic, singular, once-in-a-lifetime pugilistic talents—can compete with MMA’s dozen deep roster of pay proven superstars, in terms of fan ...