LESAProject

Is it too simplistic to say that Jeremy Lin and New York need each other? Maybe. Before the Big Apple, Lin was a backup point guard with a cult following on the opposite side of the country. Before Lin made his mark, the Knicks were 8-15 with no hint of becoming the team that would eventually finish the season six games over .500 and the seventh seed in the Eastern Conference.But then Lin hit it big.According to Baxter Holmes of the L.A. Times, traffic to the Knicks' online store boosted by 4000 percent. Ticket sales at StubHub became a hot ...