LESAProject

No matter what the result of Tiger Woods’ extended stay in rehab, the most significant reason he had to seek treatment—other than a last-ditch attempt to save his marriage—was to preserve his future as a product endorser.   Yes, it’s possible the fear people saw in his eyes last Friday was because of a divorce attorney, but the sight of his bank account dwindling due to the exodus in sponsors is most likely also on his mind. Gatorade’s “dumping” of The Striped One hammered that point home. Sure the sports drink company tried to sneak it in, announcing on a Friday, the ...