Basketball is never out of place in modern China. As a matter of fact, the sport in the land of Confucius is almost as old as the sport itself.
After years of development, the Chinese version of the NBA was born. One of the players coming from this league was a Chinese giant by the name of Yao Ming.
With an estimated fan base of 450 million, China’s basketball market has shown huge potential to become the biggest in the world.
Basketball is currently one of the most popular sports in China, and has the biggest number of people involved with the game.
An estimated 300 million Chinese citizens play basketball — roughly equivalent to the entire population of the United States, according to the Chinese Basketball Association.
It is the most popular sport among Chinese youth.
Since 1987, when the National Basketball Association (NBA) first gave broadcasting rights to China Central Television (CCTV) free of charge, it has cultivated an estimated fan base of 450 million. M...
Read Complete Article at Bleacher Report - Sports & Society
Article is property of BleacherReport.com