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Whenever I lecture on collegiate athletics recruiting, a primary area I focus on is using “deliberate” communication with college coaches in an effort to build sincere personal relationships. Although eligibility, financial aid, contacts, and evaluations are all very important, I am convinced the area of communication is very important to the likelihood of success in the college search for athletes.

I choose the phrase “dynamic exchange” to help differentiate between normal communication and effective communication with college coaches.

The aim is simple: Whenever you communicate with college coaches, you want to create “impact,” with the aim of continuing the momentum you have developed in advancing your recruiting effort.


Dynamic and Exchange (Defined)

Dynamic: adj. active, energetic, capable of giving a sense of power and transmitting energy.

Exchange: n. the giving or receiving of one thing in return for something else.

If we view the college recruiting process from its simplistic state, I think we can agree that in the end, both coaches and prospects are looking fo...

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