I, you, me, he, she, it, they, we, us.
The English language is littered with pronouns. They are a necessary compartment to everything we say, everything we write.
Except in science.
Perhaps it is not the same everywhere—but when reporting on an experiment at my school, one must refrain from using personal pronouns.
For example, one would say, "The water was poured" rather than "I poured the water," or risk losing a mark.
Very occasionally, I wonder if the same system should apply to sportswriting. Or is the personal aspect what sets it apart from other forms of journalism?
Globalization, and the loss of the personal touch, is just one of the massive problems the world faces today.
Walk into a Starbucks or a Costa, and nine times out of ten, the service will be sub-standard, the tables sticky, the queues long.
Walk into a cafe owned locally and, nine times out of ten, you will find the servers chatty and helpful, the tables immaculate, and the queues bearable because everything else is high-quality.
The same goes for bookshops. In Waterstones and Borders, the people who work there only view i...
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