LESAProject

In operating any line of business, the primary question is both straightforward and obvious: Can we make a profit?What would happen if America’s colleges asked it about their sports enterprises? A recent CNNMoney.com article ("College Football’s $1.1 Billion Profit," Dec. 29, 2010) stated a rosy case for the upside of big-time college football.  The nation’s top five revenue-generating football powers (Texas, Georgia, Penn State, Michigan and Florida) earned 11 percent more profit in 2010 than in 2009, netting over $1 billion for the first time in history.The article states that, on the strength of lucrative TV deals, ticket sales and ...