LESAProject

Local Event Sports Association

In operating any line of business, the primary question is both straightforward and obvious: Can we make a profit?

What would happen if America’s colleges asked it about their sports enterprises?

A recent CNNMoney.com article ("College Football’s $1.1 Billion Profit," Dec. 29, 2010) stated a rosy case for the upside of big-time college football.  The nation’s top five revenue-generating football powers (Texas, Georgia, Penn State, Michigan and Florida) earned 11 percent more profit in 2010 than in 2009, netting over $1 billion for the first time in history.

The article states that, on the strength of lucrative TV deals, ticket sales and merchandise licensing agreements, the 68 teams playing in the nation’s six major football conferences earned an average of $15.8 million last year, or something over $1 million per game.

The SEC alone is a mighty financial engine, booking over $1 billion in revenue in the 2009-10 academic year.  As one example, revenues at...

Read Complete Article at Bleacher Report - Sports & Society
Article is property of BleacherReport.com

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