LESAProject

From the beginning, MLS should have required franchise names to be recognizable to all sports fans.  Toronto FC, Sporting KC, Chivas USA, FC Dallas, Seattle Sounders FC, Real Salt Lake, Vancouver Whitecaps FC are unnecessary names. FC should not be associated with any MLS nickname.  Too many sports fans don't know what it stands for and it makes them feel further separated from soccer than is really the case.  Reality is there is not a big divide between U.S. sports fans and soccer.  Everyone is familiar with the game.  MLS will never achieve ...

Salacious headlines is not the first thing that comes to mind when the American public thinks of Major League Soccer. Most people in America probably don't even know what MLS stands for.  Many might say Multiple Listing Service, representing real estate and homes, which is what appears first on a Google search (MLS.com). Suffice it to say, if the question was narrowed to include sports only, still a big percentage would not know the answer. If the public was asked who TMZ was or what the initials stood for, probably most would not ...

Who's more popular in the second-largest metropolitan area in the U.S. now, the Dodgers or the Galaxy?  The Los Angeles Galaxy have possibly the greatest tandem of players (Beckham and Donovan) any single soccer team has ever had in the U.S., mostly play at near capacity or sellouts and is a contender for a championship this year.  The Los Angeles Dodgers have massive debt, poor attendance, a bad win-loss record and a horrible reputation for safety at the ballpark. What is even worse for the Dodgers is the probability that their ownership problems ...