LESAProject

In a lot of ways, UFC 100 was like a big neighborhood block party. People of all types stopped by and a lot of familiar friends had a great time catching up and enjoying the culmination of the build for the largest-pushed, largest-promoted, and most-written-about MMA event we've ever seen.But then, those people from a couple streets away dropped by as they had heard about our parties before and wanted to see what the commotion was all about. Ultimately, though, most of them decided that our street and its inhabitants weren't up to their standards and left, acting snooty and ...

In a lot of ways, UFC 100 was like a big neighborhood block party. People of all types stopped by and a lot of familiar friends had a great time catching up and enjoying the culmination of the build for the largest-pushed, largest-promoted, and most-written-about MMA event we've ever seen.But then, those people from a couple streets away dropped by as they had heard about our parties before and wanted to see what the commotion was all about. Ultimately, though, most of them decided that our street and its inhabitants weren't up to their standards and left, acting snooty and ...