LESAProject

Who is to blame for the media feeding frenzy that occurred after the single-car accident this weekend involving Tiger Woods? The media? Tiger’s public relations team? Sure, the public was all too eager to jump to salacious conclusions about Woods and no one doubts that the National Enquirer was selling well before Thanksgiving.  However, in reflecting on the story of the Thanksgiving weekend, I can’t help but feel that the media and Tiger’s public relations team dropped the ball. Yes, any information concerning Tiger Woods will have some shelf-life but the shelf-life of the “accident” can’t be explained solely by the celebrity of ...