LESAProject

The biggest joke in the NBA comes in the form of Lamar Odom this Monday, as the reigning Sixth Man of the Year calls it quits with the champion Dallas Mavericks just three weeks shy of the postseason. It marks another less-than-stellar stunt in the lean power forward’s career-long bout with underachievement. Blessed with the wing span of a seven-foot center, height at 6’10", dribble game of a point guard and fluidity and body motion of a left-handed George Gervin, Odom continues to self destruct and combust his NBA career with carelessness. The man is best suited for reality television and Jenny ...

Rome's professional basketball team Virtus Bologna has offered a multi-million dollar one-game contract to get the NBA's greater star, Kobe Bryant, to play a tribute game in his own honor.The deal implies many things when it comes to both the future of the Lakers star and the NBA as a whole.Long known as the game's greatest stage and platform for players to both join the entertainment world and model their blacktop skills, the NBA seemingly is losing its footing from the Macro sense of things.Multiple trends are engaging this proposition, evolving the professional experience for the American and international hoops ...

As much as the self-feigned American public revels in a comeback story, we solicit higher ratings for the downfall of one even more. Watching hopes crumble in a Hollywood (Hollyweird if you're from Cali) fashion is best suited for an American TV landscape where reality is as popular as a colonoscopy. Enter the surreal.  Worlds where Jersey Shore and steroids are the barometers by which we judge the nature of reality. A place of boob jobs, fake tans and miniature dogs. The one year anniversary marking the Cavaliers messy fall from grace to that of NBA serfdom is not only a sour topic for its last remnants of fandom, but a juicy one ...

The greatest thing about a sporting experience is not always the game itself. Yes, Gibby's walk-off home run in 1987 or MJ's jumper over Bryon Russell in 1998 are fixtures that will remain in our minds forever. But what we cannot forget are the other parts of the game that leave us with memories to draw upon. The modern sports star is no longer just an athlete, but an iconic pop star with the ability to draw attention off the court. Media is the funnel many of these athletes take to garner more exposure. Whether it be a movie, a bit ...