LESAProject

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently. " -- Warren Buffett This isn't an opinion about how bad of a person LeBron James is. Or how he destroyed the hopes of a city or fled for the easy solution to enhancing his basketball legacy. This is about irony over how his approach to free agency destroyed the thing he cared about the most: his brand. Not just his image, but his brand. Over the past seven-plus years, LeBron always spoke about his personal goals beyond basketball—a ...