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Graceway Pharmaceuticals Uses Sponsorship for “Is It AK or OK?” Campaign
On October - 1 - 2009
Graceway Pharmaceutical and Billy Ballew Motorsports have teamed up to promote awareness to Actinic Keratosis, also known by its abbreviation "AK," and they'll use Aric Almirola's No. 15 Toyota for the campaign.
They've created the slogan "Is It AK or OK?" that will be prominently displayed on the hood, sides, and deck lid of Almirola's truck for the remainder of the 2009 NASCAR Camping World Truck Series season.
The goal is to promote skin cancer awareness, and the early detection of Actinic Keratosis. As well as making people aware of the long-term consequences of accumulated sun damage.
It's estimated that nearly 10 million ...