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The NFL’s recent selections of halftime-show headliners for the Super Bowl has (with the notable exception of last year’s Black Eyed Peas performance) have trended towards acts a decade or more past their popularity peak. This year’s star is no exception, but negative reaction to Madonna has dwarfed anything the others have received. In a joint study and project conducted by Advertising Age and Networked Insights, it revealed a whopping 45 percent of social media comments about Madonna’s selection have focused on what a poor fit she is for the Super Bowl. Other major themes the poll noted include complaints ...

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