Local Event Sports Association

10 Worst Brand Identities in Sports

By Mike Foster On February - 17 - 2010
Creating a distinct identity is a key component to making a sports team it's own entity. The identity is also the factor that influences merchandising and marketing; or better put, the identity makes the money. So, for sure, you expect that some pretty intelligent people heading sports franchises would give valiant efforts to secure a solid and marketable identity for their respective team. Notice you don't see old pencil sketch logos, or wacky uniforms--for the most part. We are in an area where sports identities come with bold and streamlined logos, extremely distinctly designed uniforms, and an emphasis on standardization of trademarks. Most teams handle this very well. But some have fallen through the cracks. Here is a list of the top absolute worst identities in sports.

Begin Slideshow


Read Complete Article at Bleacher Report - Sports & Society
Article is property of BleacherReport.com

Leave a Reply


About LESA

There is something about me..