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Local Event Sports Association

Sex helps sell sports. But when the topic of sex leaves the world of racy beer commercials and sideline cheerleaders, to touch the lives of individual women pursuing their sporting dreams, things get a little more personal and the debate gets a good deal more fierce.

Enter the Canadian women's rugby team, one of the world's very best. Shortly after the introduction of Rugby Sevens to the summer Olympics was announced, beginning with the 2016 games in Rio de Janerio, Brazil, Canada's women's team decided to pose for an annual calendar to help raise funds and promote awareness of their cause. The website the team has organized to help market the calendar describes the photos as "tastefully nude."

That the Canadians have a legitimate shot at winning an Olympic medal in 2016 is not in dispute. The team won every major international tournament on offer in 2011 and repeated as champions of the prestigious Amsterdam Sevens tournament in 2012. Still, some have raised questions about the appropriateness of the calendar and the message it sends regarding e...

Read Complete Article at Bleacher Report - Sports & Society
Article is property of BleacherReport.com

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