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The Green Man: An Integrated Sports Marketing Ambush Strategy

By Keith Becker uosportsdude.com On December - 11 - 2009

It’s no secret that people are attracted to celebrity. That’s why brands and mega-corporations hire athletes, actors and hot women to promote their products: people often blindly emulate and imitate the stars they idolize.

Michael Jordan built Nike, George Foreman became known more his grills than his boxing career, and Peyton Manning, well, he’ll endorse just about anything.

Celebrity endorsements can work on a national scale if the celebrity’s star power is strong enough, but in some cases, it can be more efficient to target local icons where the entire community will get behind just about everything they say.

Case in point: The Oregon Green Man.

Football is just about as big at the University of Oregon as Tiger Woods is nationwide, so if a company can hire a passionate, loveable fan that epitomizes Oregon Football—for a fraction of the price—there’s a good chance that the company will get a good return on its investment.

Lundquist College of Business seniors Steven Strand and Daniel Cogan, were hired by New York-based marketing agency Mr. Youth to be Hewett Packard brand ambassadors on the Oregon campus.

Seeing that HP d...

Read Complete Article at Bleacher Report - Sports & Society
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