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ESPN’s New Social Media Policy: Will Employees Understand?

By Eye on Sports Media On August - 4 - 2009

ESPN has finally done what most organizations should be doing: they have issued a social media policy. Thanks to Ken Fang over at Fang's Bites, the policy is now out in the world.

For the most part, it is fairly straightforward. And as an information technology governance professional, I am probably taking a very different view of the policy then most of the on-line scribes and bloggers out there.

Some parts of the policy, such as the ban on "personal websites and blogs that contain sports content" may seem draconian on its face.

But the policy serves a purpose.

It establishes a baseline for all personnel who fall under the policy, and provides some level of legal protection for ESPN (and by extension Disney) if they have to terminate someone for something they posted on an external web site or social networking site. Without a policy, they would likely lose in an unlawful termination lawsuit.

A few years ago, I was a member of the editorial advisory board for Corporate Compliance Solutions Advisor magazine. In an article for the publication...

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